Irene Bearly is just another typical Erie mom. At least, that’s what she’ll tell you.
However, after her job as a content strategist is done for the day and her kids are asleep, Bearly steps into the turquoise glow of her office aquarium light and logs onto YouTube, where she is currently the face of Colorado for the platform. last campaign.
USA of YouTube launched in 2020 as a series focused on creators and local businesses in the United States. to teach new skills, share their passions or start their own business.
Bearly is one such designer. Also known as Girl Talks Fish, Bearly runs a YouTube channel dedicated to teaching viewers how to keep fish in an indoor aquarium. Bearly’s channel was selected as one of 50 “creative entrepreneurs who use YouTube to empower their communities and share their passions with the world,” according to the USA YouTube page.
Originally from Texas, Bearly attended the Georgia Institute of Technology, where she earned a degree in electrical engineering. However, Bearly admitted that she always harbored a love of animals and dreamed of becoming a veterinarian as a child.
“When I told my parents I wanted to be a vet, they said, ‘Your student loans are going to be crazy and you’re always going to have to be on call, but you’re really good at math and science!’ So I just became an electrical engineer just because I was good at school,” Bearly said.
While working at her first job as an applications engineer in Austin, Texas, Bearly had a moment of self-realization. “I remember thinking that I didn’t look like any of these other people,” she recalled of her peers. “After work, they would all tinker with electronics and read tech journals, while I sat and crocheted in my free time.”
Bearly quickly moved into the marketing department, noting her people skills and organizational skills.
She moved to Erie in 2010 with her husband, originally from Colorado, where they now have two young children. “Since having kids, I really narrowed down my career. I moved into independent marketing, which was remote, and that’s when I got into fish farming,” said Bearly.
A friend of Bearly’s approached her after a meeting between their sons and offered to buy him a betta fish. “I wanted to learn how to deal with it, so I went online and just went down the rabbit hole,” Bearly said. “This fish has become my fish.”
For Christmas one year, Bearly asked her husband for video editing equipment. Soon after, she began shooting videos documenting her fish preservation processes.
Bearly wanted to create beginner-friendly videos that fish keepers could watch to learn more about starting their own aquariums.
“When the fish die, it’s really depressing. The learning curve is so steep when it comes to keeping fish, and a lot of people give up after the first two months,” Bearly said. “I wanted to create a safe space where I would explain very basic things that I think beginners should know.”
In an effort to keep his YouTube channel a positive and constructive place, Bearly disables negative comments that may discourage or shame beginning fish keepers.
“On my channel, it’s OK to ask ‘dumb’ questions,” Bearly said.
She is extremely honest and forthright in her videos, often documenting aquarium duds and tries as well as successes. In the comments section, Bearly responds to almost every question and comment with words of encouragement.
Perhaps that’s one of the reasons why, just three years after launching his channel, Bearly has over 133,000 subscribers and over 5 million views.
“Seriously, thanks for that! I learned more in six of your videos than in six months with a tank! wrote a YouTube user on a video about tank algae.
“More people need to show their failures and improvements like you! Encouraging for the rest of us facing similar issues. Thank you!” wrote another.
Bearly now works as a full-time content strategist for Aquarium Co-op, a huge aquarium store based in Edmonds, Washington. Over the next two years, she hopes to release a series of e-books with more specific techniques and strategies for intermediate aquarists.
As for his YouTube channel, Bearly has no plans to stop anytime soon, despite searching for his dream job.
“YouTube opened up this whole huge world to me,” Bearly said. “I can now talk with all these like-minded fans and share experiences. I learn things from my audience all the time.
USA YouTube, which features Bearly’s channel under the state of Colorado, can be visited at bit.ly/3EkiYsl.